The bra is sewn in. Molded push-up cups are stitched into the lining at every edge — they can't flip in the wash, shift on your body, or disappear into the dryer. Gentle lift and a naturally fuller shape, no separate bra, and backs that can finally be open.
For light-to-medium support days, yes — that's the point. For high-impact workouts you'll still want your sports bra.
We're a new brand and our first production run is being made right now. You hold your pieces at 20% off with just your email — we only take payment when your order is ready to ship. We think that's more honest than pretending things are on a shelf when they aren't.
XS–XL, designed around real bodies. See the size guide. Telling us your size at checkout directly shapes how much of each size we make.
Free exchanges and returns within 30 days of delivery, no questions asked.
Machine wash cold, tumble low or hang dry. The cups are sewn in — it comes out of the wash exactly the shape it went in. That's rather the point.
Payments are processed by Stripe when your order ships — Visa, Mastercard, American Express, Discover, Apple Pay, and Google Pay. Holding your order costs nothing and requires no card.
Free standard US shipping on all first-run orders.
A two-person team: Esther (founder, chief pad-loss survivor) and family. Read our story.
Email hello@esthelabel.com — a human answers, usually same day.